Luke Simmons

Believing a career in 5-Star Hotel Management would allow the opportunity for extensive travel and overseas postings, Luke took on a casual role as a general duties and bottle shop attendant whilst studying an Accommodation Services & Hotel Management Diploma. Working his way through various roles and promotions whilst attaining his Bachelor of Business Degree, Luke quickly realised the opportunity the club industry held for him.

He worked as the Gaming Manager for Norths for multiple years proving his value to the club before taking on the Operations Manager role, gaining extensive experience in all areas of club management before the Board appointed him as CEO toward the end of 2011.

Believing one should never stop learning Luke has continued his studies with the Institute of Chartered Accountants, the Australian Institute of Company Directors, completed an MBA with the Macquarie Graduate School of Management whilst attaining CEO certification with the CEO Institute.

Luke leads a team focused on repositioning the Norths Collective portfolio to ensure it remains relevant to the communities in which their clubs operate. Coupled with a responsible and sustainable growth strategy, Luke is extremely proud of the role Clubs play in their community when managed well with an evidenced net benefit. As a Co-founding director of e-wholesale business Club Co amongst other director roles held throughout his career, Luke is impatient for the future and has his eyes set on commencing his Masters of Planning at UTS late in 2021.

As a husband to Shavonne and father of two cheeky boys, Luke enjoys balancing his commitment to improving the lives of members and employees of Norths Collective and his home family time with lots of travel when possible!

Norths Collective acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander people.